Transform Your Website into a Powerful App with Website2App

Unleash the Full Potential of Your Website with Website2App's Seamless Integration, Enhanced Features, and Intuitive Navigation for iOS and Android.

About the founder 👤

Anthony Simonetta, a determined and entrepreneurial individual, embarked on his first business venture at the young age of 19. He founded "Simmo Ware," offering software design and development services to small businesses in New South Wales. Although he had a modest client base, it provided him with the necessary funds to invest in his next venture, "Connected Apps," a scalable startup.

Connected Apps aimed to provide white-label app frameworks to small businesses, enabling them to have their own native apps on the AppStore. Despite selling 200 subscriptions, Anthony encountered significant challenges. The value proposition was weak, resulting in high customer churn, and the pricing structure was inadequate, hindering profitability and scalability. Anthony faced difficulties in hiring the right talent and lacked the experience to steer the business in the right direction.

Despite these setbacks, Anthony embraced the spirit of entrepreneurship, learning valuable lessons from the failed venture. He decided to close the company while honoring existing contracts and continued working full-time as a Financial Analyst for the Victor Smorgon Group. This period provided Anthony with invaluable insights into finance and operations, preparing him for his next endeavor.

Anthony relaunched the company, rebranding it as Hustle Digital. This time, everything clicked into place. Within the first three months, Hustle Digital generated an impressive $150k in revenue, and the company expanded to employ ten full-time team members.

In 2022, as the COVID-19 lockdowns came to an end, Anthony executed his master plan for Hustle Digital. The company underwent a rebranding as Hustle Agency, refining its messaging and aligning closely with its value proposition. They increased their hourly rates and focused on serving companies with 100 or more employees, delivering exceptional outcomes.

Additionally, Anthony launched Hustle Holdings as a Venture Capital brand, using the capital from Hustle Agency to invest in promising new companies. Leveraging the insights generated at Hustle Agency, they identified market gaps and nurtured these ventures until they reached product-market fit. Anthony's vision included bringing in external partners and capital once the ventures demonstrated their potential.

Today, Hustle Agency operates four successful subsidiaries: Website2App, Hustle Outbound, XTRA Clubs, and Sitewatcher. Anthony Simonetta's journey exemplifies a resilient and determined entrepreneur who turned failure into valuable lessons, ultimately achieving success and growth in the dynamic world of digital ventures.

Discovering a golden opportunity 💡

Nowadays, hiring a developer to code an app for you can cost upwards to thousands of dollars. Simonetta and his team found their “aha” moment by using real world insights, people build great websites and want apps out of those, why not make it easy for people to do this?

Welcome to Website2App 🏪

Website2App is a software that enables any website to become a native app published on the AppStore and Google Play. A Website2App is not just an exact copy of your website, it actually enhances the capabilities of your website with native app features like Location Services, Contacts, Calendars, In-App Payments and Personalized Push Notifications. But best of all, a Website2App feels like a custom app built intentionally for iOS and Android due to the way it handles menus and navigation.

How profitable is Website2App 💵 ?

Although Website2App hasn’t turned a profit yet, it has generated 10’s of thousands in revenue. They’ve successfully attracted equity partners who have joined the company, contributing their efforts through sweat equity. This strategic move allows the partners to be actively involved in the business's growth and success.

What is the growth potential of this business 🌎?

Simonetta states, “We estimate that there are 24 million websites in the world that would be eligible to become a Website2App. This makes the TAM US$35B. However, part of this TAM would be covered by the native app development marketplace which we estimate to US$24B. Therefore the remaining market is $11B. We do have some competitors who have some marketshare but this market segment is still in its early phases.” There is still market share for Website2App to conquer and with a TAM (Total Addressable Market) of around $11B, turning a profit down the road shouldn’t be a problem,.

Where are they in the funding process💱?

The only funding Website2App has received is a loan from an agency, but except from that they are completely bootstrapped and run on sweat equity.

🐦 @Website2App