Using ai to conduct research on customers 🤖

Want to sell more? Use Fictive to find out what your customers like and don’t like.

The founders 👤

Willie Tran, Previous Product Manager at Dropbox, Calendly, Mail chimp 📈

Tom Huynh, UX Engineering and UX Design 🧑‍🎨

Adam Cooper, Current app Mannered Manes, holds 50,000 users 📱

Discovering a golden opportunity 💡

Looking at the user research space the three realized that there’s only two ways of conducting research, user interviews or a survey. They came to the conclusions that interviews get you very deep insights, but take forever, and surveys are quick and concise, but insights are shallow. They wanted to attack the big gap that was in the middle, Willie calls this the “make stuff up zone”.

Their “aha” moment came when Willie encountered how easier users found interviews with Fictive, “It was after we launched it that I really felt it. I had spent the three weeks prior doing 10 user interviews. I then setup a Fictive interview link and posted it on my LinkedIn. I got 50+ responses in a few hours. I synthesized it and compared my learnings against the 10 user interviews I did and the findings were very similar. I essentially cut a 3-4 week process down to a few hours. That was absolutely insane to me.”

Welcome to Fictive 🏪

Let’s set the scene, you have an idea for a business but you’re not sure if people are gonna want it. Fictive helps you with an AI user researcher that does user interviews for you. They help ensure that you’re building something that people actually want in just a few hours.

How profitable is Fictive 💵 ?

Fictive hasn’t flipped a profit, yet, they’re in the stage where the focus is on getting their product from “like” to “love” with their users, and this will lead to profit. They want to ensure that they’re building something that people want. I personally think that more startups should go this route as sometimes startups get insane amounts of funding, and their product isn’t as sought out by their customers as they thought it was.

How do you guys feel about the rush of Ai startups? And how can your company last through this?🌎?

Willie states, ”I feel great! There were essentially some checklists that I felt our product had to cover when we came up with the idea. I think the main one though is that you need to be a platform of some sorts. If you’re generating something for the end user, that’s great. But what are you doing to then retain that user and build value upon the service you just provided? For us, our objective is to be the Amplitude of qualitative insights. All we’ve built so far is the tracking snippet. Use us to conduct your user interviews, we’ll then help you generate insights from your 100+ interviews. Then from there, you can query historical insights that people from all across your company have generated from their research projects done on Fictive.”

User retention and creating something people love seems like a recurring puzzle piece in Fictive’s puzzle. They’re really drilling the focus on creating a platform that actually brings the user value, with ai as a plus. If I were a venture capitalist, I would be writing a check, just about now.

Where are they in the funding process💱?

Fictive has just begun expanding on the idea of fundraising, if you’re interested reach out to Willie, [email protected]

🐦 Willie Tran